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Recenzje klientów (10)
Five Stars
Pleased..
Five Stars
Excellent!
I SEE BEN & JERRY'S IN A DIFFERENT LIGHT TODAY.
When I walk past the ice cream aisle of my local supermarket, I would look admiringly at the pints of packaged ice cream bearing the name Ben & Jerry's.
Highly recommended.
I went into this book with low expectations about the subject matter.
How to succeed in business by really caring
I like this as a case study of the development of an ethical business.
Pioneers or Fools??
In my home state of Colorado we are debating a bill about how to label genetically-modified food this year....
"Linked prosperity" vs corporate culture
[Disclaimer: The author is a friend of mine, so if I didn't like the book, I probably wouldn't be reviewing it.
Most Instructive Story for how business can be defined in society
I thought I knew the story of Ben & Jerry's Ice Cream but discovered in reading this book that I understood only the barest outlines.
How social is your ice cream?
Ben & Jerry achieved superstar status by making really good ice cream in a socially conscious way.
Great story
Really liked the way this book was organized.